An Open Standard
Beyond the immediate benefits of faster job allocation and
improved accuracy, the possibilities offered by Turbo
Dispatch were almost limitless. Recovery operators could
potentially exchange work electronically, arrange vehicle
rendezvous and transfer loads between operators. Even the
industry's long sought-after "return load" could be managed
far more efficiently, improving utilisation and reducing
wasted mileage.
There was, however, one obvious weakness. The Turbo
Dispatch protocol had been developed largely by MTS and
initially worked only with MTS software.
Rather than using this as a commercial advantage, MTS took
a very different approach. The company declared Turbo
Dispatch to be an open protocol and
relinquished all claim to ownership. Any software supplier
was free to implement the standard within their own
products.
In an even more remarkable gesture, MTS proposed that the
source code for the Turbo Dispatch communications program
(TD.EXE) should be made available to the
motoring organisations. In the event only
Green Flag and the
RAC accepted the offer.
The objective was simple. If Turbo Dispatch was to become
an industry standard, it had to belong to the industry and
not to a single software supplier.
How Turbo Dispatch Worked
This is not the place for a detailed technical
specification, but the underlying concept was surprisingly
straightforward.
Every item of information that might need to be
transmitted was allocated a unique four-digit identifier.
Messages were then created as plain text records, each line
consisting of an identifier followed by the associated
information.
"1004, Unique Job Number"
"1005, 16/04/94"
"1007, 12:42"
"1101, Mr Jones"
"1103, Renault 11"
"1105, AC05JNAY"
"1200, St Cross Road, Junction Bear Street, Winchester"
"1205, Cut-out Non Start"
Even from this simplified example it is easy to identify
the date, time, customer, vehicle details and location.
Real messages naturally contained many more fields.
When a message arrived, the receiving software simply read
the identifiers and placed the associated information into
the appropriate fields. The principle was deliberately
uncomplicated.
By using plain text files stored in electronic "in" and
"out" boxes, Turbo Dispatch remained independent of any
particular software package or communications medium. While
the Mobitex network provided the initial transport method,
the protocol could equally be carried over future systems
such as the Internet, GPRS or TETRA.
During 1995 both Delta Rescue and
Green Flag purchased suitable radio
equipment and began conducting their own trials with
operators already using mobile data terminals.
The first genuine breakdown job transmitted from a motoring
organisation to a recovery operator using Turbo Dispatch
was sent by Green Flag to
Southbank Recovery in December 1995,
just eighteen months after that first standards meeting at
Brooklands.
Back Stabbing and Dirty Deals
In many industries such a breakthrough would have been
followed by rapid development and widespread adoption.
Vehicle recovery proved rather different.
It is important to stress that most of the people directly
involved in developing the standards were genuinely
committed to the concept. They saw little conflict between
the various motoring organisations and generally believed
that improving communication would benefit everyone.
As Brian Hagan of Green Flag often
remarked:
"If Britannia do something to improve the service their
agent supplies, it also improves our agent's service
because they are usually the same guys."
Unfortunately the strongest opposition rarely came from the
people attending standards meetings. It was more commonly
found several layers higher within organisations, where
decisions were often made by people with little direct
experience of how the recovery industry actually worked.
During 1996 Green Flag unexpectedly halted further development
work. Various explanations were offered at the time, although it
later emerged that the decision had been taken at director level.
Rumours circulated that some individuals had begun to recognise
the commercial value of controlling communications within the
recovery industry and were exploring alternative approaches of
their own.
Relations with the RAC were also becoming strained. The company
had continued developing its own EDI system alongside the work of
the standards committee. While EDI functioned adequately, it was
seen by many operators as a proprietary solution rather than an
industry standard.
Turbo Dispatch offered the prospect of a single terminal working
for multiple motoring organisations. EDI offered no such
advantage.
Matters came to a head when MTS was invited to a meeting with
representatives of Paknet. It quickly became apparent that the
discussion was not about technical standards but about who would
ultimately control communications within the industry.
The meeting left a particularly strong impression on Ian Lane.
Accustomed to solving problems through engineering and logic, he
was unprepared for the suggestion that the outcome should be
determined simply by the relative size of the organisations
involved. For MTS, the issue was never about who was biggest; it
was about creating the best solution for the industry.
Fortunately MTS was not alone. By this stage RAM Mobile Data
(later Transcom), through long-time account manager and friend
Laurie Bright, had become a strong supporter of
the project. While there were undoubtedly commercial interests on
all sides, Laurie and his colleagues consistently backed the
principle of an open industry standard and offered MTS whatever
assistance and protection they required.
It soon became clear to all the motoring organisations, through
feedback from their representatives on the Standards Committee,
that MTS would resist to the end anything other than a common
industry-wide standard.
The AA eventually abandoned attempts to pursue alternative
approaches and concentrated instead on producing an interface to
the Turbo Dispatch standard. It is widely accepted that this was
largely due to the influence of the AA's
Evan Anderson, who could see advantages that
others had missed.
Evan recognised that Turbo Dispatch was an open standard. Because
the protocol was freely available to any software supplier, no
single company could gain a monopoly over it. The success of the
system depended upon everyone using the same language, regardless
of whose software sat behind it.
This view was shared by many of the people directly involved with
the project. They understood that a common standard increased
choice rather than reducing it, allowing recovery operators,
motoring organisations and software suppliers to work together
without becoming dependent on a single provider.
By that winter the AA, Delta Rescue, Europ Assistance and Green
Flag were all live and transmitting significant volumes of work
over the air.
By the winter of 1997 the AA, Delta Rescue, Europ Assistance and
Green Flag were all transmitting significant volumes of work via
Turbo Dispatch.
Then, in March 1998, came perhaps the clearest endorsement yet.
The AA's Bill Diegutis announced that agents
using Turbo Dispatch would receive enhanced rates, worth up to
fifteen per cent more in some circumstances.
It was one of the few occasions on which a motoring organisation
directly shared some of the savings generated by improved
technology with the recovery operators who had invested in it.